Bye Bye Plastic Bags Movement

The Bye Bye Plastic Bags (BBPB) initiative, conceived by the duo when they were just 10 and 12 years old, stands as a testament to the power of youthful activism and its potential to instigate significant environmental change. Motivated by the alarming levels of plastic pollution in Bali and the distressing status of Indonesia as the world's second-largest contributor to marine plastic debris, the sisters embarked on a mission that would not only challenge the status quo but also inspire a global movement.

The BBPB campaign, marked by its grassroots approach, has mobilized an entire community, engaging over 20,000 participants in Bali's largest beach cleanup in 2018—a massive effort that underscored the tangible impact of collective action. Through cleanups, educational outreach, and the promotion of sustainable alternatives to plastic bags, the initiative has sparked a profound shift in public consciousness regarding environmental stewardship.

A defining moment in the campaign's journey was the sisters' decision to undertake a hunger strike, a bold move that captured the attention of Bali's then-governor and culminated in a pledge to render Bali plastic-free by 2018. This commitment marked a pivotal turning point in the island's environmental policy, showcasing the incredible influence wielded by these young activists.

The BBPB movement's resonance extended far beyond the shores of Bali, capturing the global spotlight with appearances on prestigious platforms such as TED, CNN, and the United Nations. Central to their message is the crucial role of education in combating plastic pollution—a principle they've brought to life through engaging with over 20,000 students and developing curriculum resources for Indonesian schools.

Beyond Bali, the campaign's ethos has inspired action in 50 locations worldwide, leading to the inception of One Island One Voice, an initiative that unites local businesses in the pledge to eliminate plastic waste. The Bye Bye Plastic Bags campaign symbolizes a beacon of youth empowerment and environmental advocacy, proving unequivocally that the voices of the young are not only heard but can catalyze meaningful and lasting change.

As the Wijsen sisters continue to lead the charge against plastic pollution, their story serves as a powerful reminder of the impact passionate individuals can have on their world. The Bye Bye Plastic Bags movement embodies the essence of hope, resilience, and the transformative power of youth activism in the face of environmental challenges.